Prime100 SPD Air Dog Food Review


There are two good reasons why you would feed Prime100 Air Dried to your dog:
- Air dried is the easiest way of feeding your dog what is essentially a raw diet, but with the convenience of kibble (and far healthier!)
- Prime100 are an Australian success story when it comes to pet food, being one of the few companies worldwide who have tackled corporate brands like Royal Canin (from Mars) and Hill’s (from Colgate-Palmolive) to become a reputable and veterinary endorsed brand. On top of that, I would argue they offer much healthier options for your dog.
The Prime100 rolls have proven to be a worthy choice for many Australian pet owners, and the single protein (SPD) diets are a godsend for dogs with dietary intolerances. You will note the Air Dried range also adopts the single protein philosophy so you can pick and choose what works best for your dog.
In this review we’ll focus on Prime100 SPD Air Dried, and for the sake of analysing ingredients we’ll use the Air Dried Chicken & Brown Rice recipe as a benchmark.
Please note: The Chicken & Brown Rice recipe is your cheapest option, but for those who prefer grain-free you will find the other recipes will meet your needs for only a little bit more money.

Prime100 Air Dried may make an excellent accompaniment to the Prime100 rolls, saving you a little bit of time chopping up a piece of roll.
Lets take a look!
Prime100 SPD Air Dried Review
What the marketing says
What may matter the most to you is Prime100 SPD Air is formulated to meet AAFCO nutrient requirements as a complete and balanced diet, whatever age your dog is – puppy right through to senior.
Prime100 are also 100% Australian Made & Owned, manufactured at their facility in Melbourne.

The packaging states “Vet Recommended”, and although this is a dubious statement on other pet food brands (i.e. what vet recommended it?), Prime100 is in fact recommended by numerous Australian vets and sold in over 1,000 veterinary clinics.
There are various claims such as GI health (gut health), skin & coat, immunity, joint support, and cognitive health. If you want to know the reasons these claims are true, I will go into detail while analysing the ingredients below – so read on.
What the ingredients really say
Would you consider your dog a carnivore?
Or an omnivore who clearly loves meat more than anything else?
When you look at the ingredients of most dog foods, particularly those in the supermarkets, you may wonder if those pet food companies consider your dog a waste disposal unit.
You’ll be pleased to know most of the ingredients in the Prime100 SPD Air Dried range are what your dog loves and benefits from the most – meat and organs.
The Chicken & Brown Rice recipe boasts an excellent 30% protein and 34% fat on an as-fed basis, and when you account for moisture this means much less unnecessary carbohydrates than most dog foods.

The second ingredient isn’t rice like we would expect, it’s actually carrot – a good source of fibre to help your dog properly digest their food and keep their poops firm. Carrot is also a good source of beta-carotene to support your dog’s vision and eye health.
Rice is actually the third ingredient, and although a combination of white and brown rice it’s clear from the guaranteed analysis it’s included in a decent moderation. Brown rice is the better of the two, offering more nutrients and fibre than white rice, but both are digestible grains which you can consider beneficial in this moderation.
As we reach the smaller inclusions in the ingredients we find they’re all added to benefit your dog, and many require little explanation on their benefits – functional oils including sunflower oil, algae, flaxseed, and evening primrose oil, plus parsley, vitamins, and minerals.

GI health is vital for a dog, and this is catered for in a variety of ways – chicory root extract, apple fibre, the carrot we mentioned earlier, and of course the simple fact the Prime100 Air Dried formulas are mostly easy-to-digest animal ingredients. They’ve also included postbiotics to further support the digestive health of your dog.
Skin & coat health is catered for again by the animal ingredients, but also the selection of oils. Joint support is further catered for with the inclusion of glucosamine and chondroitin which you’ll find to be the main ingredients in expensive joint support supplements.
To round off, cognitive health will be supported by various ingredients, notably the omega-3 and omega-6 fatty acids from the oils, and the Algimun® inclusion is a specialised supplement which I believe is derived from marine algae to support the immune system, gut, and anti-inflammatory benefits.
We’ve gone into a bit more depth with the Prime100 SPD Air Dried range than I have for other reviews, but it really goes to show the quality of these dog foods and how they can truly benefit your dog’s health.
Where to buy
Ingredients
Ingredients of Prime100 SPD Air Dreid Chicken & Brown Rice:
Australian chicken (whole meat and selected organs), carrot, rice (including brown rice), vitamins & minerals, apple fibre, functional oils (sunflower, algae, flaxseed, evening primrose), salt, buffered vinegar, natural antioxidants, parsley, postbiotics, chicory root extract, Algimun®, taurine, chondroitin, glucosamine.
Guaranteed analysis
Guaranteed analysis of Prime100 SPD Air Dreid Chicken & Brown Rice as fed / dry matter.
Protein | (min) 30% as fed / (min) 32.3% dry matter |
Fat | (min) 34% as fed / (min) 36.6% dry matter |
Crude Fibre | (max) 4% as fed |
Moisture | (max) 7% as fed |
Carbohydrates | Estimated |